拼图：广告中的可逆图形研究

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-04-09 DOI:10.1080/00913367.2023.2288832

Praggyan (Pam) Mohanty

引用次数: 0

摘要

自 19 世纪以来，可逆数字就一直吸引着心理科学研究人员，这些研究人员已经获得了大量有关心理基础的信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Puzzle Pictures: A Study on Reversible Figures in Advertising

Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.