第 14 届年度营销会议 2024 年在诺伊达 Jaipuria 举行

Management Dynamics Pub Date : 2024-01-29 DOI:10.57198/2583-4932.1332

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摘要

摘要第 14 届年度营销会议于 2024 年 1 月 13 日在诺伊达 Jaipuria 管理学院举行，由诺伊达 Jaipuria 管理学院营销区下属的营销俱乐部 INVICTUS 主办。会议的主题是 "元宇宙中的营销"，旨在探索营销战略与新兴数字领域--元宇宙--的交叉点。会议的目的是了解营销战略将如何在这一新兴领域进行重塑。

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14th Annual Marketing Conclave 2024 at Jaipuria Noida

Abstract 14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of marketing strategies and the emerging digital realm - the metaverse. The objective of the session was to understand how marketing strategies would be reshaped in an emerging landscape.

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Management Dynamics

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