克罗地亚消费者对功能食品的看法

Tkalec Gordana, Mjeda Trina, Geček Diana
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引用次数: 0

摘要

营养是人类生存的核心,从促进健康、维护个人福祉到享受美食,营养的重要性毋庸置疑。翻阅科学文献,功能性食品的定义多种多样,试图准确界定其含义。如果食品能够满足基本的营养需求,并对健康产生积极影响,降低罹患特定疾病的风险,增强整体活力,那么这种食品就被称为 "功能性食品"。考虑到食品支出占家庭预算的很大一部分,因此在规划个人饮食时,经济层面的考虑非常重要。功能食品的种类不断变化,促使现代消费者比以往任何时候都更加严格地分析自己的饮食选择。这种兴趣的激增引起了研究人员、制造商和消费者的关注。然而,对克罗地亚消费者行为和功能食品的全面分析仍有待完善。本研究以计划行为理论为基础。计划行为理论是一个非常适合社会研究的框架,在调查影响消费者决策的多种因素方面具有非凡的能力。根据在克罗地亚进行的实证研究的见解,通过线性回归在态度、主观规范、对个人健康的关注和购买功能食品的意向之间建立了稳健的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Perception of Functional Food Among Croatian Consumers
Nutrition’s significance lies at the very core of human existence - from fostering good health and upholding individual well-being to indulging in the pleasures of food, its importance is undeniable. Reviewing the scientific literature, diverse definitions of functional food try to define its meaning precisely. The food is labeled “functional” when it fulfills basic nutritional needs and positively influences health, diminishing the risk of specific diseases and enhancing overall vitality. Considering that food expenses constitute a substantial portion of household budgets, a significant economic dimension exists when planning an individual’s diet. The assortment of functional foods is constantly evolving, prompting modern consumers to analyze their dietary choices more rigorously than ever before. This surge in interest has evoked the attention of researchers, manufacturers, and consumers. However, a comprehensive analysis of Croatia’s consumer behavior and functional foods must still be available. The present study builds upon the theory of planned behavior, a framework well-fitted for social research and exceptionally skilled at investigating the multiple factors pointing to consumer decisions. Drawing insights from empirical research conducted in Croatia, a robust correlation was established through linear regression between attitudes, subjective norms, concern for personal health, and the intent to purchase functional foods.
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