提高豆豉片中小微企业的生产和管理绩效

Ferry Setiawan, Dhimas Wicaksono, Ikbal Rizki, Raden Fatchul Hillal, Djoko Widagdo, Dimas Aditya Mahendra
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引用次数: 0

摘要

由于豆豉片品牌 "Tempe Krees "的微型、小型和中型企业(MSMEs)所面临的问题,包括生产能力低、无法满足市场需求、管理流程组织不善以及产品品牌缺乏吸引力,从而阻碍了在线市场的渗透,STTKD 讲师的社区服务计划得到了教育和文化部研究和社区服务局的资助。社区服务团队在技术领域提供的解决方案是使用适当的技术设备,如豆皮分离机、豆豉切片机和油脂分离机,提高豆豉片的生产率。在管理领域,开展管理和营销培训,以获得更广泛的市场份额,并改进包装设计,提高产品品牌效应,从而打入网络市场。该计划的结果是,合作伙伴的管理能力得到了提高,这从后测结果可以看出,后测结果的数值比前测结果要好。由于采用了适当的技术设备,豆豉片的产量从每天 50-55 片 @ 250 克增加到每天 100-110 片 @ 250 克。生产成本从 11 025 印尼盾下降到 9 932 印尼盾,因此中小微企业合作伙伴的利润比以前有所增加。社区服务之后的下一步工作是鼓励合作伙伴打入现代市场,使合作伙伴的企业能够良好发展,并带动中小微企业所在地周边社区的经济增长。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Improving the production and managerial performance of tempeh chip MSMEs
The Community Service Program of STTKD Lecturers is funded by the Directorate of Research and Community Service of the Ministry of Education and Culture due to the problems faced by Micro, Small, and Medium Enterprises (MSMEs) of tempeh chips brand "Tempe Krees", including; low production capacity, inability to meet market demand, poorly organized managerial processes, and unattractive product branding that hinder online market penetration. The solution provided by the Community Service Team in the technological field is to increase the productivity of tempeh chips by using appropriate technological equipment, such as a soybean skin separator machine, tempeh slicing machine, and oil separator machine. In the managerial field, management and marketing training is conducted to reach a wider market share and improve packaging design to increase product branding in order to penetrate the online market. The result of this program is that the managerial competence of the partners has improved, as can be seen from the results of the posttest which has a better value than the pretest results. With the application of appropriate technology equipment, the production of tempeh chips increased from 50-55 pieces @ 250 grams per day to 100-110 pieces @ 250 grams per day. Production costs have decreased from Rp11,025 to Rp9,932, so the profits of MSME partners have increased from before. The next step after this community service is to encourage partners to penetrate the modern market so that partner businesses can develop well and trigger economic growth in the community around the location of MSMEs.
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