A CRITICAL REVIEW OF AI-DRIVEN STRATEGIES FOR ENTREPRENEURIAL SUCCESS

In the rapidly evolving landscape of entrepreneurship, the integration of Artificial Intelligence (AI) has emerged as a transformative force, reshaping traditional business paradigms and offering unprecedented opportunities for success. This paper provides a comprehensive and critical review of AI-driven strategies employed by entrepreneurs to enhance their ventures. The review encompasses a thorough analysis of key AI applications, their impact on various aspects of entrepreneurship, and the potential benefits and challenges associated with their implementation. The first section explores the role of AI in market analysis, highlighting how advanced data analytics and predictive modelling contribute to informed decision-making and market forecasting. The discussion then extends to AI-driven innovations in product development, emphasizing the acceleration of ideation, prototyping, and customization through machine learning algorithms. Next, the paper scrutinizes the influence of AI on customer engagement and relationship management. It delves into the personalized customer experiences facilitated by chatbots, recommendation systems, and sentiment analysis, while also addressing ethical considerations surrounding data privacy and algorithmic biases. Entrepreneurial operations and efficiency gains are examined in the subsequent section, emphasizing AI's impact on supply chain management, logistics, and resource optimization. The review underscores the potential for increased productivity and cost-effectiveness through the implementation of AI-powered automation and smart systems. Despite the myriad advantages, the paper critically examines challenges such as ethical concerns, job displacement, and the digital divide. It emphasizes the need for a balanced approach that addresses the societal impact of AI adoption while fostering inclusive entrepreneurial ecosystems. In conclusion, this critical review not only provides a comprehensive overview of the current landscape of AI-driven strategies in entrepreneurship but also offers insights into the potential future developments and challenges. Entrepreneurs, policymakers, and researchers can leverage this analysis to navigate the evolving intersection of AI and entrepreneurship, fostering a sustainable and ethically sound environment for entrepreneurial success in the digital era. Keywords: Artificial Intelligence (AI), Entrepreneurship, Strategic Implementation, Innovation, Market Analysis, Predictive Modelling.