The Cultural Significance of the Hoi-Bing-Hwan and Time Rewind Narrative -focusing on the web novel 『Marry My Husband』-

In this paper, it was noted that Hoi-Bing-Hwan is essentially a story model with the affects not only 'restore' such as 'regret', 'a self-deprecating' and 'reflection', but 'improvement' such as 'rebuilding' and 'self-help' to live like this if time can be turned back. In Korean web novels, Hoi-Bing-Hwan tends to become a master plot to the extent that it is regarded as a unique 'genre'. This point was not well revealed in previous studies because Hoi-Bing-Hwan was considered a motif, not a story model. In this paper, it was found that the time plot of regression that focused on 『Marry My Husband』, was applied to the so-called 'real romance' genre and became a factor that renewed the work. In addition, the meaning of the Hoi-Bing-Hwan story in Korean web novels was summarized in three ways. First, Hoi-Bing-Hwan is a story model that reflects the surrogate satisfaction and desire of readers. Second, Hoi Bing-Hwan is a mobile-optimized story model that enables easy, quick immersion by readers and a style model that is becoming a master plot in modern times. Third, Hoi-Bing-Hwan is a story model that serves as an outlet for the mental conundrums and desires of modern Koreans. Hoi-Bing-Hwan is not a stereotype but a progressive story model that creates new works. Therefore, its transformation should be carefully watched and not viewed too negatively.