从文化中介到平台适应者:中国音乐产业中音乐策划和艺人收购的转型

Qian Zhang, Keith Negus
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引用次数: 0

摘要

本文通过对中国音乐产业中与音乐人和词曲作者签约和合作的工作人员的访谈,采用 "文化中介 "和 "平台改编者 "的概念,追溯了自1978年后市场改革至今的一系列转变。我们认为,随着唱片公司音乐策划人的创作实践被更专注于在数字平台构建内容和将歌曲改编为短视频平台的内容运营商所取代,艺术和文化发生了重大转变。文章将新媒体的功能定位在华语流行音乐界变化与延续的大背景下,为音乐产业人员在艺人收购和曲目开发方面的工作提供了新的知识,为中国音乐产业史上一个重要但研究不足的时期的学术研究增添了新的内容。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
From cultural intermediaries to platform adaptors: The transformation of music planning and artist acquisition in the Chinese music industry
Drawing from interviews with staff who sign and work with musicians and songwriters in the Chinese music industry, this article adopts the concepts of ‘cultural intermediary’ and ‘platform adaptor’ to trace a series of transformations since the post-1978 market reforms up to the present day. We argue that significant artistic and cultural shifts have occurred as the creative practices of music planners at record companies are superseded by content operators more narrowly focused on constructing content at digital platforms and adapting songs to short video platforms. The article locates the affordances of new media within a broader context of change and continuity in the Sinophone popular music world, contributing new knowledge about the work of music industry personnel involved in artist acquisition and repertoire development, adding to scholarship on an important yet under researched period in the history of the Chinese music industries.
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