PREFERENCE OF INVESTORS TOWARDS POST OFFICE SAVING SCHEMES

Background/Purpose:Post office saving schemes are backed by the government of the respective country, providing a high level of safety and security for investors funds.Some post office saving schemes may offer tax benefits, such as exemptions on the interest earned or deductions under specific sections of the tax code. Post office saving schemes, such as fixed deposits or recurring deposits, can be suitable for individuals with long-term savings goals, such as planning for education, marriage, or retirement.It is essential for investors to carefully evaluate their financial objectives and consider factors like inflation, liquidity needs, and overall portfolio diversification before choosing post office saving schemes as their primary investment avenue. Objective: To analyze the preference of investors towards different post office saving schemes. Design/Methodology/Approach: Primary data is collected through a structured questionnaire. The area of research is confined to Durg district only. Descriptive analysis has been done to analyze the research questions. Originality/Value: This paper outlines the perception of an individual towards the different saving schemes provided by the Post office. Findings/Results:An investment is a pledge of a persons current assets that allows him to receive future income through interest, dividends, rent, wages, pension benefits, or capital appreciation.