Anna Marsh, Sallie Ward, Sarah Collins, Abbie Milnes, Karen Sinaga, Helen Smith, Claire Welford
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Identifying novel ways to improve communication is vital for an inclusive health service. Ask A Midwife is a collaborative social media innovation introduced during the COVID-19 pandemic. It provides a platform for women and birthing people to contact a midwife directly using social media. The aim of this service evaluation was to explore the frequency and content of messages received to inform future service provision and health promotion campaigns.
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