Cultural and creative industries and theatre praxis in a digital epoch

Culture is closely related to civilization and all observable civilizations are derived from one form of culture to the other. The cultural and creative industries (CCIs) usually takes advantage of the vast cultural heritage of a given people as sources of inspiration for their artistic enterprise to thrive. At the heart of creativity in every pluralist society is culture. This is evident in countries like Nigeria, Ghana, South Africa, among others, where the cultural market offer muse for artists. This paper examines the ways through which the creative industry can tap from the rich resources inherent in the cultural market. It uses the Concept of Cultural and Creative Industries as a theoretical anchor to argue that the CCIs are valuable assets capable of instituting development ethos which can move a state from nationhood to civilization. The study gets its data from the instrumentality of documentary observation a la desk review of books, journals and other bibliotheca. It concludes that the theatre possess the innate ability to make Nigeria relevant in terms of soft power diplomacy in world politics and development.