Dissemination of the Vision, Mission, Goals, and Objectives of Urdaneta City University: Ethical Implications to Integrity, Teamwork, Competence and Transcendence

This study examines the dissemination of the vision, mission, goals, and objectives (VMGO) of Urdaneta City University (UCU) and explores the ethical implications associated with their implementation. The VMGO serves as the guiding principles for UCU’s strategic planning and decision-making processes, shaping the institution’s identity and direction. However, the effectiveness of these VMGO relies on their dissemination among the primary stakeholders, the students. This research aimed to assess the current state of dissemination of UCU’s VMGO and identify potential ethical implications arising from any gaps or shortcomings in these processes. The study employed a mixed-methods approach, combining surveys, document analysis and philosophical interpretation. The survey gathered quantitative data regarding stakeholders’ experiences on the dissemination of the VMGO, while philosophical interpretation provided in-depth insights of ethical implications into their perceptions and experiences. Additionally, an analysis of relevant documents, such as official university publications and communication materials, provided contextual information. The study concluded that UCU can strengthen its commitment to integrity, teamwork, competence and transcendence that will foster a sense of purpose, honesty, accuracy, alignment, responsibility, respect, collaboration and societal impact within the university community. By upholding these values, UCU can strengthen its commitment to ethical practices, maintain the integrity of its messaging, encourage collaboration and inclusivity, enhance competence, and promote positive societal impact.