绿色洗涤对绿色购买意向的影响:绿色怀疑论、绿色品牌喜爱度和绿色品牌忠诚度的中介作用

Q2 Agricultural and Biological Sciences
A. Zaid, Shayma’a Bawaqni, Rani Shahwan, Firas Alnasr
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Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty
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来源期刊
Journal of Foodservice Business Research
Journal of Foodservice Business Research Agricultural and Biological Sciences-Food Science
CiteScore
4.40
自引率
0.00%
发文量
52
期刊介绍: The Journal of Forecasting is an international journal that publishes refereed papers on forecasting. It is multidisciplinary, welcoming papers dealing with any aspect of forecasting: theoretical, practical, computational and methodological. A broad interpretation of the topic is taken with approaches from various subject areas, such as statistics, economics, psychology, systems engineering and social sciences, all encouraged. Furthermore, the Journal welcomes a wide diversity of applications in such fields as business, government, technology and the environment.
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