Description of community behavior regarding the trade mode of babirusa (Babyroussa babirussa Celebensis Deniger), a protected endemic animal circulating at the Langowan traditional market, Minahasa Regency, North Sulawesi of Indonesia

Introduction and aim: The babirusa (Babyrousa babyrussa Celebensis Deniger) is a genetic resource of immeasurable value, even though it has held protected status for nearly 60 years. Unfortunately, its status remains declared as endangered due to factors such as forest encroachment in the North Sulawesi region. This research aims to investigate the behaviours of community collectors, traders, and consumers concerning their level of interest in babirusa meat, which continues to circulate in the Langowan traditional market, Minahasa Regency. The findings of this study can provide valuable recommendations for the government to formulate new policies and regulations. Methods: The research employed a survey method, focusing on the community of collectors, traders, and buyers of babirusa meat in the Langowan traditional market, Minahasa Regency, and its surroundings. Results: The results from the field survey were then juxtaposed with the outcomes of sensory test analyses conducted by several panellists at the Animal Products Technology Laboratory. Until now, babirusa meat remains a sought-after commodity for Minahasa residents in the Langowan area and its surroundings. This indicates that despite the existence of government regulations in the form of Conservation Law No. 5 of 1990, there is still evidence of the covert sale of protected babirusa meat in the Langowan traditional market, Minahasa Regency, North Sulawesi province of Indonesia. In conclusion: The local individuals in the Langowan traditional market of Minahasa Regency who purchase and consume babirusa meat are predominantly under 50 years old, with a higher representation of males with the majority holds of elementary school education, and their primary occupation of farmers. Public awareness of the endemic babirusa is remarkably high. The sensory test results indicated that babirusa meat is perceived as highly attractive in terms of colour, possesses a distinctive meaty aroma, rough texture, excellent taste, and high tenderness. This positive perception is linked to the understanding that babirusa meat has its own benefits, leading to a genuine liking for this unique meat. Implications: There exists a notable public awareness of babirusa as an endemic animal. The overall acceptability of babirusa meat was noteworthy, reinforcing its significance as an endemic animal in North Sulawesi. Specifically, the Langowan traditional market has been a focal point for the buying and selling of babirusa meat. This practice, which was more prevalent before 1990, continues to be carefully executed in the Langowan market being protected for the next sustainability of this endemic animals.