Using infographics in disseminating healthy lifestyle information on social media is likely to increase uptake and sharing

Background

Infographics facilitate rapid information dissemination with enriched eye-catching content on social media, but it is unclear what factors affect the adoption of information presented in this way.

Objectives

We tested whether the Information Acceptance Model applies to infographics on healthy lifestyle and fitness topics.

Methods

Two hundred and four university students were invited to participate in an online survey on their acceptance after reading some healthy lifestyle and fitness topics infographics shared on social media. The data collected were analysed using Partial Least Square path modelling.

Results

The results confirmed information usefulness as a predictor of information adoption; attitude towards information and information adoption were the predictors of behavioural intention. Information credibility and attitude towards information, but not information quality and needs, were significantly related to information usefulness. Social media usage and education level were factors affecting infographics impressions.

Discussion

Results support most hypotheses. It confirms information usefulness as a predictor of infographics adoption. Attitudes towards information and information adoption are predictors of behavioural intentions of following healthy lifestyle and fitness suggestions through social media infographics.

Conclusion

Social media facilitates interpersonal communication, information exchange and knowledge sharing, and infographics may draw people into healthy lifestyle and fitness information items relevant to them.