数字化转型对组织财务业绩的影响：安曼证券交易所上市的约旦商业银行案例

Q1 Social Sciences

Banks and Bank Systems Pub Date : 2024-03-04 DOI:10.21511/bbs.19(1).2024.11

Nahed Habis Alrawashedh, Mohammad Fawzi Shubita

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引用次数: 0

摘要

数字化转型是指组织为改善和简化流程，甚至改变业务模式以提高公司业绩而开展的战略活动。因此，本研究旨在分析约旦安曼证券交易所上市商业银行的数字化转型对组织绩效的影响。本定量研究采用描述性研究设计。为实现研究目标，收集了原始数据。目标人群是在安曼证券交易所上市的约旦商业银行的员工（管理人员和非管理人员）。样本量根据 Krejcie 和 Morgan 规则进行选择；经过数据清理程序后，282 名受访者的最终样本被用于最终分析。研究采用回归分析得出结果。结果证实，数字化转型对客户体验和信息技术创新具有显著的积极影响。这些结果在 1%的水平上是显着的。结果还证实，数字化转型对企业绩效有显著的积极影响，显著性水平为 1%。此外，客户体验和信息技术创新的显著正向影响也得到了证实。因此，无论是直接途径还是间接途径，数字化转型都对企业绩效产生了重大的积极影响。

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Impact of digital transformation on the organization’s financial performance: A case of Jordanian commercial banks listed on the Amman Stock Exchange

Digital transformation refers to strategic activities undertaken by organizations to improve and simplify their process and even alter their business models with abreast to enhance firm performance. Thus, the aim of this study was to analyze the impact of digital transformation on organizational performance among the Jordanian commercial banks listed on the Amman Stock Exchange. The descriptive research design was used in this quantitative study. Primary data were collected to achieve the objectives of the study. The target population was employees (managers and non-managers) of Jordanian commercial banks listed on the Amman Stock Exchange. The sample size was selected using Krejcie and Morgan rule; after data cleaning procedures, the final sample of 282 respondents was used for final analysis. The study employed regression analysis to arrive at the results. The results confirm that digital transformation has a significant positive effect on customer experience and IT innovation. These results were significant at a 1% level. The results also confirm that digital transformation has a significant positive effect on firm performance, with a significance level of 1%. Moreover, the significant positive impact of customer experience and IT innovation was confirmed. Therefore, the significant positive impact of digital transformation on firm performance was found viz-a-viz direct as well as indirect route.

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来源期刊

Banks and Bank Systems Social Sciences-Law

CiteScore

2.60

自引率

0.00%

发文量

审稿时长

11 weeks

期刊介绍： The journal focuses on the results of scientific researches on monetary policy issues in different countries and regions all over the world. It also analyzes the activities of international financial organizations, central banks, and bank institutions. Key topics: -Monetary Policy in Different Countries and Regions; -Monetary and Payment Systems; -International Financial Organizations and Institutions; -Monetary Policy of Central Banks; -Organizational Structure, Functions and Activities of Central Banks; -State Policy and Regulation of Banking; -Bank Competitiveness; -Banks at the Financial Markets; -Bank Associations and Conglomerates; -International Payment Systems; -Investment Banking; -Financial Risks and Risk Management in Banks; -Capital and Ownership Structure, Bankruptcy and Liquidation, Mergers and Acquisitions of Banks; -Corporate Governance and Goodwill; -Personnel Management in Banks; -Econometric, Statistical Methods; Econometric Modeling of Bank Activities; -Bank Ratings.