STRATEGIC PARTNERSHIPS IN THE SATELLITE AND TELECOMMUNICATIONS SECTORS: A CONCEPTUAL REVIEW OF DATA ANALYTICS-ENABLED IDENTIFICATION AND CAPITALIZATION OF SYNERGIES

Strategic partnerships in the satellite and telecommunications sectors have become increasingly vital as technological advancements and market complexities continue to evolve. This conceptual review delves into the significance of data analytics-enabled identification and capitalization of synergies within these partnerships. The fusion of satellite and telecommunications technologies presents unique opportunities for innovation and growth, but also challenges that necessitate strategic collaboration. By leveraging data analytics, organizations can effectively identify synergies between satellite and telecommunications services, leading to enhanced operational efficiencies, expanded service offerings, and improved customer experiences. Through a comprehensive analysis of available data, companies can pinpoint areas of overlap and complementary strengths, laying the foundation for mutually beneficial partnerships. The review explores the multifaceted nature of strategic partnerships in these sectors, emphasizing the importance of aligning technological capabilities, market strategies, and regulatory frameworks. It underscores the role of data analytics as a catalyst for informed decision-making, enabling stakeholders to anticipate market trends, optimize resource allocation, and mitigate risks. Furthermore, the review examines the implications of emerging technologies such as artificial intelligence, machine learning, and predictive analytics on partnership dynamics. These tools not only streamline data analysis processes but also empower organizations to proactively identify synergistic opportunities and adapt to evolving market dynamics in real-time. Through a synthesis of theoretical frameworks and empirical evidence, this review provides insights into the strategic imperatives guiding partnership formation and management in the satellite and telecommunications sectors. It underscores the need for a holistic approach that integrates technological expertise with business acumen and regulatory compliance to unlock the full potential of strategic collaborations. The review advocates for a proactive and data-driven approach to identifying and capitalizing on synergies within strategic partnerships in the satellite and telecommunications sectors. By harnessing the power of data analytics, organizations can navigate the complexities of the digital ecosystem, drive innovation, and achieve sustainable competitive advantage in an increasingly interconnected world. Keywords: Partnership, Telecommunication, Data Analytics, Capitalization, Enabled Identification, Review.