{"title":"优化数字平台，将其作为基于搜索引擎优化的数字营销战略的一部分，使其出现在谷歌上","authors":"Naufal Ariq Wijaya, Ade Eviyanti","doi":"10.21070/pels.v7i0.1490","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the benefits of utilizing five digital platforms, namely Pinterest, ISSUU, Tumblr,Flickr, and Carousell, to appear in Google search. This study uses a qualitative descriptive method with datacollection techniques through observation, analysis, and documentation. The results of the study show that eachdigital platform has different characteristics and functions in digital marketing. Digital platforms also have theirown advantages and disadvantages in increasing visibility and relevance in Google search. This study providesrecommendations for products or services that want to use digital platforms as part of their SEO-based digitalmarketing strategy.","PeriodicalId":491073,"journal":{"name":"Procedia of Engineering and Life Science","volume":"79 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Optimization of Digital Platforms as Part of SEO-Based Digital Marketing Strategy to Appear on Google\",\"authors\":\"Naufal Ariq Wijaya, Ade Eviyanti\",\"doi\":\"10.21070/pels.v7i0.1490\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyze the benefits of utilizing five digital platforms, namely Pinterest, ISSUU, Tumblr,Flickr, and Carousell, to appear in Google search. This study uses a qualitative descriptive method with datacollection techniques through observation, analysis, and documentation. The results of the study show that eachdigital platform has different characteristics and functions in digital marketing. Digital platforms also have theirown advantages and disadvantages in increasing visibility and relevance in Google search. This study providesrecommendations for products or services that want to use digital platforms as part of their SEO-based digitalmarketing strategy.\",\"PeriodicalId\":491073,\"journal\":{\"name\":\"Procedia of Engineering and Life Science\",\"volume\":\"79 5\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Procedia of Engineering and Life Science\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.21070/pels.v7i0.1490\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Procedia of Engineering and Life Science","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.21070/pels.v7i0.1490","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Optimization of Digital Platforms as Part of SEO-Based Digital Marketing Strategy to Appear on Google
This study aims to analyze the benefits of utilizing five digital platforms, namely Pinterest, ISSUU, Tumblr,Flickr, and Carousell, to appear in Google search. This study uses a qualitative descriptive method with datacollection techniques through observation, analysis, and documentation. The results of the study show that eachdigital platform has different characteristics and functions in digital marketing. Digital platforms also have theirown advantages and disadvantages in increasing visibility and relevance in Google search. This study providesrecommendations for products or services that want to use digital platforms as part of their SEO-based digitalmarketing strategy.
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