多瑙河微型地区消费者对 COVID-19 大流行病中农业食品市场态度的案例研究

COVID Pub Date : 2024-03-15 DOI:10.3390/covid4030027
Dario Iljkić, Olgica Klepac, Dubravka Užar, I. Samfira, Dušan Dunđerski, Daniel Haman, Catalin Zoican, Ivana Majić, Ivana Varga
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摘要

COVID-19 大流行影响了人类生活的许多方面,包括消费者行为。本文的主要目的是确定在 2020 年大流行病影响下消费者对农业食品的态度变化的基本模式,并更好地了解多瑙河微型地区的居民在何种程度上出现了何种食品市场问题。为此,我们开展了一项探索性研究。假定 COVID-19 的经历会影响消费者的态度和食品安全感,2022 年期间在多瑙河微型地区(克罗地 亚、塞尔维亚和罗马尼亚)开展了一项混合调查。从总共 903 名受访者那里收集的数据在 SPSS 中进行了统计分析。采用了描述性统计、PCA、方差分析和 t 检验。主要结果显示,虽然多瑙河微型地区的受访者在 2020 年大流行期间普遍不担心粮食短缺,大部分家庭都能获得粮食,他们的购物习惯也没有很大程度的改变,但大流行的经历提高了他们对一些与粮食有关的问题,特别是食品价格的认识水平。此外,由于 2020 年的大流行病经历,人们对食品和农业的态度和行为出现了三种不同的模式。事实证明,不同人群的态度和行为模式也不尽相同。研究结果表明,需要更有力地支持发展当地负担得起的粮食系统,利用信息和传播技术作为危机中的应对机制。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Case Study of Consumer’s Attitudes towards Agro-Food Markets in Danube Microregion in COVID-19 Pandemic
The COVID-19 pandemic affected many aspects of human life including consumer behavior. The main aim of this paper was to identify basic patterns of changes in consumer attitudes towards agri-food products under the influence of the 2020 pandemic and to better understand to what extent and what kind of food market problems appeared for the inhabitants of the Danube microregion. For this purpose, an explorative study was elaborated. Assuming that the experience of COVID-19 affected consumer attitudes and sense of food security, a hybrid survey was conducted in the Danube microregion (Croatia, Serbia and Romania) during 2022. Data collected from a total of 903 respondents were statistically analyzed in SPSS. Descriptive statistics, PCA, ANOVA and t-Test were employed. The main results have shown that although the surveyed population of the Danube microregion during the pandemic in 2020 was generally not afraid of food shortages, food was in most part available for their families and their shopping habits have not changed to a large degree, the experience of the pandemic has raised the level of awareness about some issues related to food and specifically the prices of food products. Also, three different patterns of attitude and behavior towards food and agriculture, which emerged as a result of the experience of the pandemic in 2020, were identified. These patterns also proved to be different for different segments of the population. The findings suggest the need for stronger support for the development of locally affordable food systems with the use of ICT as a coping mechanism in crises.
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