从火锅到高科技：海蒂劳通过数字技术实现餐饮业可持续经营的转型

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2024-03-20 DOI:10.1177/20438869241240494

Chin Moi Loh, Arif Perdana, Kuan-Huei Lee

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引用次数: 0

摘要

大流行病给餐饮业带来了许多挑战，但也凸显了拥抱数字化转型的重要性，它能增强组织的竞争优势和可持续业务。广受欢迎的火锅店海蒂乐的成功故事激励着人们努力克服困难，并从其数字化转型历程中汲取经验。通过保持适应性、前瞻性和以客户为中心，海蒂乐利用数字平台提供创新服务，如网上订餐和外卖、智能厨房、创新的微信战略，甚至云视频会议服务，以增强用餐体验的吸引力。海迪劳的故事展示了创新和以客户为中心的力量，成功推动了餐饮业的数字化转型，实现了业务的可持续发展。

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From hot pot to high tech: Haidilao’s transformation through digital technologies for sustainable business in the restaurant industry

The pandemic has brought many challenges to the restaurant industry but highlighted the importance of embracing digital transformation that enhances organisations’ competitive advantage and sustainable business. The success story of Haidilao, a popular hot pot restaurant, inspires those striving to overcome difficulties and learn from their digital transformation journey. By staying adaptable, proactive and customer-focused, Haidilao has leveraged digital platforms to offer new and innovative services, such as an online ordering and delivery, an intelligent kitchen, an innovative WeChat strategy and even a Cloud Video Conferencing Service to enhance the attractiveness of the dining experience. Haidilao’s story demonstrates the power of innovation and customer-centricity in driving successful digital transformations for sustainable business in the restaurant industry.

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.