Qualitative analysis of migrants' network data: Using conceptual reflexivity to reveal the ‘magic trick’

While in recent years, qualitative social network analysis (SNA) has advanced considerably – particularly in migration research – there is still an overall tendency to focus more on issues of network structure and on the generation of data, rather than on how data can be interpreted and analysed qualitatively in practice. In this article, we discuss how a genuinely qualitative SNA should not only apply qualitative techniques in generating visual and oral network data but also in the analytical processes. Building on our earlier work, we advance methodological debates by presenting the idea of ‘conceptual reflexivity’: an awareness of how our thinking about networks and the ways in which we interact with participants – and the wider field – inform layers of meaning making. Using two recent examples from our migration research, we explore the inter‐subjectivity of the research encounter, offering insights into the ‘craft’ of qualitative SNA and the epistemological issues underpinning it. In doing so, we aim to make analytical processes more open and visible, to reveal, so to speak, what goes on behind the curtain: the ‘magic trick’ of how qualitative SNA is performed.