{"title":"奢侈品牌情色资本对奢侈品牌消费价值和购买意向的影响--聚焦 VIP 客户","authors":"Wonbae Pang, Eunju Ko, Minjung Cho","doi":"10.1080/21639159.2024.2308298","DOIUrl":null,"url":null,"abstract":"In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"4 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers\",\"authors\":\"Wonbae Pang, Eunju Ko, Minjung Cho\",\"doi\":\"10.1080/21639159.2024.2308298\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":\"4 1\",\"pages\":\"\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2024-03-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2024.2308298\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2024.2308298","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...
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