节目必须继续（行）：内容和系统质量对电视流媒体内容库使用的影响

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2024-03-04 DOI:10.1080/08997764.2024.2322825

Christian Zabel, Reinhard E. Kunz, Verena Telkmann, Daniel O’Brien

引用次数: 0

摘要

本研究探讨了战略性产品特征（内容和系统质量）、价格价值和习惯对态度（口碑和品牌认知）和行为（实际使用）的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries

This study explores the impact of strategic product characteristics (content and system quality), price value, and habit on attitudinal (word of mouth and brand perception) and behavioral (actual u...

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.