Reassessing science communication for effective farmland biodiversity conservation.

Integrating biodiversity conservation into agriculture is a pressing challenge promoted by conservationists. Although biodiversity can also provide important benefits to farmers, the adoption of biodiversity-enhancing measures is lagging behind the scientific evidence. This may partially be related to the way scientists position themselves. If scientists do not convincingly communicate about the implications of their evidence, other interested stakeholders will drive the conversations. To increase societal impact, scientists must understand the complex communication environment and take an informed and strategic position. We describe the prevailing conservation and farming narratives, highlighting how the term 'biodiversity' can be used to start dialogues between parties with conflicting demands and exemplifying how scientists can build effective narratives.