{"title":"突出的时间地标如何影响访问意向?积极幻想和感知应得的中介作用以及属性框架和目标框架的调节作用","authors":"Yan Huili , Wang Luqing , Xiong Hao","doi":"10.1016/j.jhtm.2024.02.011","DOIUrl":null,"url":null,"abstract":"<div><p>This study focuses on the effect of salient temporal landmarks on potential tourists' visit intention in tourism marketing. Our study confirms the mediating roles of positive fantasy and perceived deservingness through both affective and cognitive processing pathways grounded in the elaboration likelihood model, thereby enriching the explanatory mechanisms of how salient temporal landmarks influence potential tourists’ visit intention. The study provides important theoretical evidence on how attribute framing (hedonic vs. utilitarian) and goal framing (gain vs. loss) affect the salient temporal landmark effects. These findings provide theoretical insights and practical implications on how to utilize salient temporal landmarks in tourism marketing better to attract tourists.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6000,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1447677024000184/pdfft?md5=fe8eb767dcd382a7c4b02df67cba68c8&pid=1-s2.0-S1447677024000184-main.pdf","citationCount":"0","resultStr":"{\"title\":\"How do salient temporal landmarks affect visit intention? The mediating roles of positive fantasy and perceived deservingness and the moderating roles of attribute framing and goal framing\",\"authors\":\"Yan Huili , Wang Luqing , Xiong Hao\",\"doi\":\"10.1016/j.jhtm.2024.02.011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This study focuses on the effect of salient temporal landmarks on potential tourists' visit intention in tourism marketing. Our study confirms the mediating roles of positive fantasy and perceived deservingness through both affective and cognitive processing pathways grounded in the elaboration likelihood model, thereby enriching the explanatory mechanisms of how salient temporal landmarks influence potential tourists’ visit intention. The study provides important theoretical evidence on how attribute framing (hedonic vs. utilitarian) and goal framing (gain vs. loss) affect the salient temporal landmark effects. These findings provide theoretical insights and practical implications on how to utilize salient temporal landmarks in tourism marketing better to attract tourists.</p></div>\",\"PeriodicalId\":51445,\"journal\":{\"name\":\"Journal of Hospitality and Tourism Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":7.6000,\"publicationDate\":\"2024-02-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S1447677024000184/pdfft?md5=fe8eb767dcd382a7c4b02df67cba68c8&pid=1-s2.0-S1447677024000184-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality and Tourism Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S1447677024000184\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality and Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1447677024000184","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
How do salient temporal landmarks affect visit intention? The mediating roles of positive fantasy and perceived deservingness and the moderating roles of attribute framing and goal framing
This study focuses on the effect of salient temporal landmarks on potential tourists' visit intention in tourism marketing. Our study confirms the mediating roles of positive fantasy and perceived deservingness through both affective and cognitive processing pathways grounded in the elaboration likelihood model, thereby enriching the explanatory mechanisms of how salient temporal landmarks influence potential tourists’ visit intention. The study provides important theoretical evidence on how attribute framing (hedonic vs. utilitarian) and goal framing (gain vs. loss) affect the salient temporal landmark effects. These findings provide theoretical insights and practical implications on how to utilize salient temporal landmarks in tourism marketing better to attract tourists.
期刊介绍:
Journal Name: Journal of Hospitality and Tourism Management
Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.)
Scope:
Broad range of topics including:
Tourism and travel management
Leisure and recreation studies
Emerging field of event management
Content:
Contains both theoretical and applied research papers
Encourages submission of results of collaborative research between academia and industry.