在线充值优惠券游戏网站与 Webqual 4.0 的关系分析

Shinta Oktaviana R, Rifqi Avriyansyah Prayudha
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摘要

在线游戏行业通过销售客户付费玩的游戏创收。在印度尼西亚,有许多提供在线游戏代金券的项目,其费用各不相同,支付方式也多种多样。本研究旨在确定影响用户对提供在线游戏优惠券的网络应用程序满意度的变量。研究使用 WebQual 4.0 方法作为评估网络应用程序质量的工具。研究通过谷歌表单应用程序在线进行。数据收集时间为 2023 年 6 月 11 日至 2023 年 6 月 29 日,我们得到了 130 位受访者。我们借助 SPSS 工具,使用描述性统计分析对数据进行了评估。研究结果表明,交互质量(X3)变量对在线游戏优惠券网站的用户满意度具有重要的决定作用,而可用性(X1)和信息质量(X2)因素对用户满意度没有任何影响。因此,本研究表明,所有数据组的假设 H1 和 H2 均被否决。本研究为网络游戏优惠券应用程序的所有者提供了建议,即在进一步开发网络应用程序时应关注交互质量变量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISA KEPUASAN PENGGUNA WEBSITE TOP UP VOUCHER GAMES ONLINE MENGGUNAKAN WEBQUAL 4.0
The online gaming industry generates revenue through the sale of games that customers pay to play. In Indonesia, there are numerous programs that offer online game vouchers at different costs and with various payment options. The objective of this study is to identify the variables that influence user satisfaction on web applications that offer online game coupons. The study used the WebQual 4.0 methodology as a tool for evaluating the caliber of web apps. The research was conducted online via the Google Form application. The data collection period spanned from June 11, 2023 to June 29, 2023, and we got 130 respondents. The data was evaluated using descriptive statistical analysis with the aid of SPSS tools. The findings of this study indicate that the variable of Interaction Quality (X3) has a significant role in determining user satisfaction for online game voucher websites, however the factors of Usability (X1) and Information Quality (X2) do not exert any influence on user satisfaction. Therefore, this research shows that hypotheses H1 and H2 are rejected for all data groups. This research provides recommendations to online game voucher application owners to focus on interaction quality variables in further web application development.
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