An attack on free speech? Examining content moderation, (de-), and (re-) platforming on American right-wing alternative social media

Contemporary research on social media looks different than it did in the late 2010s, with users facing a high-choice social media environment as new platforms emerge. Subsequently, alt-right sites have experienced a rise in users—sometimes those who have experienced content moderation by traditional social media sites. As such, scholars have investigated the impact of this content moderation (e.g. de-platforming) on users and the content posted on new alt-right platforms. This work seeks to expand extant research through analyzing a survey of Gab, Parler (now defunct), Truth Social, and Rumble users ( N = 427) who have experienced content moderation on other social media sites. While we find that those temporarily or permanently banned from traditional sites are unlikely to leave the platform altogether for a right-wing alternative social media (RWASM) site, there are active users on these sites worth studying.