Exploration on the Influential Factors of College Students' Innovation and Entrepreneurship Intention Based on Analytic Hierarchy Process

This article identifies the factors that affect college students' social entrepreneurship willingness from the perspective of individuals and colleges, and introduces the social environment as a moderating variable to analyze its role in the generation of various factors and college students' social entrepreneurship willingness. The analysis method constructs the judgment matrix of each layer, calculates the weight of each influencing factor and its overall ranking, and provides theoretical guidance and model support for local governments, colleges and universities, and college students to enhance their entrepreneurial intentions. On the basis of expert consultation, questionnaire method and practical research, a “four-in-one” innovation and entrepreneurship education evaluation index system is constructed, and the analytic hierarchy process (AHP) is used to study the innovation and entrepreneurship education evaluation system.