Ana Paula Afonso, Jessica Carneiro, Ana Isabel Azevedo
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The Impact of COVID-19 on e-Commerce: A Systematic Review of the Literature on the Purchasing Behavior of Online Retail Consumers
The COVID-19 pandemic has significantly impacted the retail industry, with a surge in online shopping. This systematic literature review examines the latest research on the impact of the pandemic on e-commerce, with a focus on the behaviour of online retail consumers. The motive behind the study: The COVID-19 pandemic has led to a significant increase in online shopping, as consumers have been forced to stay home and avoid in-person contact.
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