Measurement of public acceptance of TDM policies using public policy acceptance (PPA) and value belief norm (VBN) combination approach

One strategy to overcome the problem of imbalance between the demand and supply of road transportation that causes congestion is to apply transport demand management (TDM). TDM is a series of transportation policies aimed at achieving sustainable transportation by reducing the use of private vehicles and prioritizing public transport and/or non-motorized vehicles. The level of public acceptance of TDM largely determines the success of TDM implementation. Through the value belief norm (VBN) theory approach, it can be seen that public acceptance of TDM policies will be influenced by how high the norm of community partiality towards the environment. The level of public acceptance of a TDM regulation can also be measured by the public policy acceptance (PPA) model. The results show that the acceptance of TDM strategy implementation was significantly influenced by the pro-environment attitude of the community. The PPA model result showed that people tend to be skeptical of the implementation of TDM policies.