社交媒体作为政治自我展示的工具:俄罗斯政党代表简介的分析经验

Ivan V. Soldatenkov
{"title":"社交媒体作为政治自我展示的工具:俄罗斯政党代表简介的分析经验","authors":"Ivan V. Soldatenkov","doi":"10.46539/gmd.v6i1.424","DOIUrl":null,"url":null,"abstract":"During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. \nThe research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social Media as a Tool for Political Self-Presentation: An Analytical Experience of Russian Political Party Representatives' Profiles\",\"authors\":\"Ivan V. Soldatenkov\",\"doi\":\"10.46539/gmd.v6i1.424\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. \\nThe research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.\",\"PeriodicalId\":507708,\"journal\":{\"name\":\"Galactica Media: Journal of Media Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Galactica Media: Journal of Media Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46539/gmd.v6i1.424\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Galactica Media: Journal of Media Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46539/gmd.v6i1.424","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

在 21 世纪的头几十年里,社交媒体已成为最重要的大众传播手段之一。与此同时,新媒体的技术特点也改变了传播过程。本文探讨的问题是,政治家的自我介绍如何因适应社交网络传播的独特性而发生变化。研究旨在确定俄罗斯政治家在网络互动中采用的自我展示策略。研究对 VKontakte 社交网络上政治家个人主页上的帖子进行了内容分析。样本包括 "统一俄罗斯"(D. A. Medvedev)、自民党(L. E. Slutsky)、俄罗斯联邦共产党(G. A. Zyuganov)、"公正俄罗斯--爱国者--为了真理"(S. M. Mironov)和 "新人民"(A. O. Tkachev)等政党领导机构的政治家在五个网页上发表的 375 篇文章(每个网页 75 篇)。利用聚类分析和多维标度,建立了自我介绍模型,并确定了其共性和个性特征。研究表明,俄罗斯政治家在社交媒体上使用的印象管理策略的特点是倾向于展示其个性的专业方面,塑造生动的 "敌人 "形象,并表现出较低的互动性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Media as a Tool for Political Self-Presentation: An Analytical Experience of Russian Political Party Representatives' Profiles
During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. The research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信