该 "喝酒 "了：调查社交媒体影响者如何在 Instagram 的 Feed 帖子和故事中提及饮酒的内容分析

IF 2.7 2区文学 Q1 COMMUNICATION

Mass Communication and Society Pub Date : 2024-02-06 DOI:10.1080/15205436.2024.2309337

Sofie Vranken, Sebastian Kurten, Kathleen Beullens

引用次数: 0

摘要

这项探索性内容分析研究了知名社交媒体影响者（SMIs）如何在其 Instagram 故事和推送信息中提及酒精。在关注度、保留率和动机等因素的指导下，我们对社交媒体影响者如何在其 Instagram 故事和推送信息中提及酒精进行了分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Time to ‘Wine’: A Content Analysis Investigating How Social Media Influencers Refer to Alcohol Use in Instagram’s Feed Posts and Stories

This exploratory content analysis examines how well-known social media influencers (SMIs) refer to alcohol in their Instagram stories and feed messages. Guided by the attention, retention, and moti...

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来源期刊

Mass Communication and Society COMMUNICATION-

CiteScore

6.90

自引率

3.30%

发文量

期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.