特约编辑综述：利用颠覆性技术描绘消费者行为的未来

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Consumer Behaviour Pub Date : 2024-02-11 DOI:10.1002/cb.2309

Abhishek Behl, Achint Nigam, Demetris Vrontis

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引用次数: 0

摘要

21 世纪的企业正在利用技术开发产品，促进业务增长。技术从最初在制定业务决策中扮演次要角色，到现在拥有了更大的影响力。人工智能、虚拟现实、机器人、区块链、3D 打印、5G、物联网、数字双胞胎和增强现实等颠覆性技术正在改变营销战略的制定方式和消费者行为的形成。我们的特刊有助于增进学术界和业界对这些新时代技术及其营销影响的了解。本期论文重点关注医疗保健、服装、鞋类等行业不断变化的消费者行为，以突出颠覆性技术在塑造现代世界营销和商业计划方面发挥的关键作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’

Businesses of the 21st century are utilizing technology in developing offerings for the growth of their businesses. From taking a minor role in formulating business decisions, technologies now have a larger stake. Disruptive technologies like artificial intelligence, virtual reality, robotics, blockchain, 3D printing, 5G, Internet-of-Things, digital twins and augmented reality are changing how marketing strategies are developed and consumer behaviour is shaped. Our special issue contributes to enhancing the academic and industry-relevant knowledge of such new-age technologies and their marketing implications. The papers in this issue focus on the changing consumer behaviour in sectors like healthcare, apparel, footwear to highlight the critical role played by disruptive tech in shaping the modern world marketing and business plans.

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来源期刊

Journal of Consumer Behaviour BUSINESS-

CiteScore

7.30

自引率

11.60%

发文量

期刊介绍： The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.