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体育运动的国际化战略：巴西最大的足球俱乐部弗拉门戈的案例

IF 3.6 2区 教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
European Sport Management Quarterly Pub Date : 2024-02-07 DOI:10.1080/16184742.2023.2298423
J.V. Carvalho, C.S. Kogut, Miguel Cordova
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引用次数: 0

摘要

本研究分析了一家新兴市场（EM）足球俱乐部及其国际化战略，试图了解其动机、感知到的竞争优势、战略和策略。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Internationalisation strategy in sport: the case of Flamengo, the largest Brazilian football club
The present study analyses an emerging market (EM) football club and its internationalisation strategy, seeking to understand its motivations, perceived competitive advantages, strategies and targe...
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来源期刊
European Sport Management Quarterly
European Sport Management Quarterly HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
11.80%
发文量
51
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