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边玩边付：研究梦幻体育游戏化元素互动对应用内消费的影响

IF 3.6 2区 教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
European Sport Management Quarterly Pub Date : 2024-02-08 DOI:10.1080/16184742.2024.2301970
Keshav Gupta, Yiran Su, Thilo Kunkel, Daniel C. Funk
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引用次数: 0

摘要

要为体育组织提供补充收入来源，就必须促使消费者在梦幻体育应用中消费更多。目前的研究借鉴了游戏化的研究成果。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Paying while playing: examining the influence of interaction with gamified elements in fantasy sports on in-app spending
Prompting consumers to spend more in fantasy sport applications is necessary to provide supplementary sources of revenue for sport organizations. The current research draws on gamification literatu...
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来源期刊
European Sport Management Quarterly
European Sport Management Quarterly HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
11.80%
发文量
51
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