The Impact of Information Reliability and Cloud Computing Efficiency on Website Design and E-Commerce Business in Thailand

: The security and reliability of cloud computing services continue to be major concerns that hinder their widespread adoption. This study explores how information reliability and cloud computing efficiency influence website design and e-commerce business development decisions on cloud computing. The researchers distributed 379 questionnaires to determine the sample size, resulting in a 46.50% response rate of 46.50% with 186 participants. Various statistical tests, including the t-test, the f-test (ANOVA and MANOVA), multiple correlation analysis and multiple regression analysis, are used to analyses the collected data. The results of the study show a positive correlation and influence between the reliability of information, specifically in terms of confidentiality, stability and verifiability and the decision to design and develop websites. Furthermore, the efficiency of cloud computing, particularly in communication and processing, demonstrates a positive relationship and impact on website design and development. These findings highlight the importance for e-commerce business leaders to understand the importance of information reliability and cloud computing efficiency. Recognizing these factors can enhance their competitive advantage in the e-commerce industry and foster consistent and sustainable growth. Research also highlights the contribution of cloud technology and security to increasing confidence in the development of e-commerce businesses.