阿根廷出口酒庄剖析

IF 2.3 Q1 AGRONOMY
Nicolas Depetris Chauvin, Emiliano C. Villanueva
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引用次数: 0

摘要

本研究旨在利用新的丰富的企业级数据集详细描述阿根廷出口葡萄酒酿造厂的特点,以了解参与出口市场程度不同的企业在能力和经营战略方面有何差异。 设计/方法/途径 向阿根廷所有葡萄酒产区的所有葡萄酒酿造厂发放了一份调查问卷;230 家葡萄酒酿造厂回答了这份 45 分钟的调查问卷,占阿根廷葡萄酒酿造厂总数的 26.3%,是一个具有代表性的样本。调查评估了酒庄的动态和特征与其参与出口市场之间的互动关系。在比较分析中,根据酒庄的出口强度将样本分为四类。特别是,国际化程度最高的阿根廷酒庄能力最强;它们遵循特定的商业模式,强调产品差异化、质量升级、品牌建设和分销渠道的发展。阿根廷的出口酒庄所采取的经营方式有别于只面向国内市场的酒庄。据作者所知,本文是首篇利用企业层面的代表性样本对阿根廷出口酒庄进行研究的论文。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The anatomy of exporting wineries of Argentina

Purpose

This study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business strategies differ among firms with different levels of involvement in the export market.

Design/methodology/approach

A survey was distributed among all wineries along all wine regions of Argentina; the 45-min questionnaire was answered by 230 wineries, a representative sample with a response rate of 26.3% of the total population of Argentinean wineries. The survey assessed the interaction between wineries’ dynamics and characteristics and their participation in export markets. In the comparative analysis, the results are presented by dividing the sample into four categories according to the export intensity of the wineries.

Findings

High-intensity exporting wineries in Argentina differ from other Argentinean wineries in several dimensions. In particular, the most internationalized Argentinean wineries are the most endowed with higher capabilities; they follow a specific business model emphasizing product differentiation, quality upgrading, brand building and the development of distribution channels. Exporting wineries from Argentina adopt business practices that differ from those that prevail among wineries that only target the domestic market. They have developed firm capabilities such as human capital and technology to play a critical role in quality upgrading for their participation in global wine markets.

Originality/value

To the best of the authors’ knowledge, this paper is the first to study the Argentinean exporting wineries using a firm-level sizeable representative sample.

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来源期刊
CiteScore
4.90
自引率
11.10%
发文量
23
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