АНАЛІЗ ФАКТОРІВ ВПЛИВУ ЗОВНІШНЬОГО СЕРЕДОВИЩА ДЛЯ ЦИВІЛЬНОЇ АВІАЦІЇ

In the article, the authors indicate the strategic goals of analyzing external factors in civil aviation. The study identified the key factors that most influence Civil Aviation and for one factor a detailed analysis was made and recommendations for solving problems were given. The purpose of the article is to conduct an analysis of the factors of the external environment for civil aviation and give recommendations on their use. Methods used in the study: comparative analysis, detailing and generalization, comparison and grouping, etc. The hypothesis of the study. The external environment can present not only threats, but also opportunities for the company. Present of the main material. It is only by maximizing the opportunities of the external environment and minimizing the threats that a company can remain competitive and succeed in the market. It is by analyzing the factors of the external environment and forecasting their impact on the company that an organization can quickly adapt to changes and make strategically correct decisions for further development and advancement. The originality and practical significance of the study. The main stage in setting long-term goals and developing an effective strategy is strategic analysis, which should provide a realistic assessment of the company's own resources and capabilities in relation to the state (and needs) of the external environment in which the company operates. Conclusions. On the basis of this analysis, a rational choice of strategies from a possible set of options should be made. The questions arise, how and with what help to make the analysis? Various tools can be used, including PEST-analysis, which will be discussed in our work. Thus, the relationship between the factors of the economic group was identified. The result, based on this analysis, is that increased attention should be paid to changes in oil prices. The final decision is that this factor should be thoroughly investigated, taken into account in the SWOT analysis, and a response program developed