José M. Valero-Pastor, Alicia De Lara-González, José A. García-Avilés, Miguel Carvajal, Félix Arias Robles, Dámaso Mondéjar Aráez
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Don’t say failed innovation, say failed implementation! The unsuccessful implementation of early paywalls and chatbots in the Spanish news market
Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional l...