{"title":"将大自然描绘成令人惊叹和受到威胁的双重信息自然纪录片如何影响娱乐体验和环保意愿","authors":"Anna Freytag, Daniel Possler","doi":"10.1093/joc/jqad044","DOIUrl":null,"url":null,"abstract":"Nature documentaries are an entertaining and informative genre that appears well-suited to environmental communication. However, producers of nature documentaries face a dilemma: Although they aim to inspire their audiences to act pro-environmentally, they fear ruining viewers’ entertainment experience if they address environmental destruction. Hence, conventional nature documentaries solely portray pristine nature. In contrast, recent nature documentaries have adopted a dual-message strategy by showing beautiful nature footage while also addressing conservation issues. We investigated how these dual-message nature documentaries affect viewers’ hedonic and eudaimonic entertainment experiences and their pro-environmental behavior intentions compared with conventional nature documentaries. We integrated theoretical accounts from entertainment research and environmental psychology and tested our assumptions in three online experiments (total N = 1,362). Our findings suggest that dual-message nature documentaries evoke weaker hedonic experiences than conventional documentaries but stronger eudaimonic experiences (i.e., mixed affect and reflection) that mediate the effect of dual-message documentaries on pro-environmental intentions.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":6.1000,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How dual-message nature documentaries that portray nature as amazing and threatened affect entertainment experiences and pro-environmental intentions\",\"authors\":\"Anna Freytag, Daniel Possler\",\"doi\":\"10.1093/joc/jqad044\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Nature documentaries are an entertaining and informative genre that appears well-suited to environmental communication. However, producers of nature documentaries face a dilemma: Although they aim to inspire their audiences to act pro-environmentally, they fear ruining viewers’ entertainment experience if they address environmental destruction. Hence, conventional nature documentaries solely portray pristine nature. In contrast, recent nature documentaries have adopted a dual-message strategy by showing beautiful nature footage while also addressing conservation issues. We investigated how these dual-message nature documentaries affect viewers’ hedonic and eudaimonic entertainment experiences and their pro-environmental behavior intentions compared with conventional nature documentaries. We integrated theoretical accounts from entertainment research and environmental psychology and tested our assumptions in three online experiments (total N = 1,362). Our findings suggest that dual-message nature documentaries evoke weaker hedonic experiences than conventional documentaries but stronger eudaimonic experiences (i.e., mixed affect and reflection) that mediate the effect of dual-message documentaries on pro-environmental intentions.\",\"PeriodicalId\":48410,\"journal\":{\"name\":\"Journal of Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":6.1000,\"publicationDate\":\"2024-01-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1093/joc/jqad044\",\"RegionNum\":1,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/joc/jqad044","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
How dual-message nature documentaries that portray nature as amazing and threatened affect entertainment experiences and pro-environmental intentions
Nature documentaries are an entertaining and informative genre that appears well-suited to environmental communication. However, producers of nature documentaries face a dilemma: Although they aim to inspire their audiences to act pro-environmentally, they fear ruining viewers’ entertainment experience if they address environmental destruction. Hence, conventional nature documentaries solely portray pristine nature. In contrast, recent nature documentaries have adopted a dual-message strategy by showing beautiful nature footage while also addressing conservation issues. We investigated how these dual-message nature documentaries affect viewers’ hedonic and eudaimonic entertainment experiences and their pro-environmental behavior intentions compared with conventional nature documentaries. We integrated theoretical accounts from entertainment research and environmental psychology and tested our assumptions in three online experiments (total N = 1,362). Our findings suggest that dual-message nature documentaries evoke weaker hedonic experiences than conventional documentaries but stronger eudaimonic experiences (i.e., mixed affect and reflection) that mediate the effect of dual-message documentaries on pro-environmental intentions.
期刊介绍:
The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.