Awareness and Attitude of beneficiaries towards Beti Bachao Beti Padhao Scheme in Prakasham District of Andhra Pradesh, India

The present study was carried out using Ex-post facto research design as the event had already occurred. The study was conducted during 2021-22 by selecting state Andhra Pradesh and district Prakasham as the researcher hales to this region and also due to low literacy levels there was a need to bring more awareness about the programme to the women.  For this study, four blocks were selected from the district. From each block two villages were choosed and from each village 10 respondents were selected using random sampling constituting a sample of 80 beneficiaries. The data was collected through personal interview method with the help of structured interview schedule. The findings revealed that, most of them were having medium level (62.50%) of awareness towards the scheme, followed by high level (37.50%) and then low level  (25.00%) of  awareness towards the scheme. The study revealed that two-third (67.50%) of the beneficiaries were having neutral attitude towards the scheme, followed by 17.50% with negative attitude and the remaining (15.00%) had positive attitude towards the scheme.