How discipline shapes the meaning of value creation in higher education; implications for enterprise, entrepreneurship and employability.

This paper sets out the importance of teaching contextualized understandings of value within different disciplinary contexts in order to enhance employability and to foster greater levels of engagement with enterprise and entrepreneurship education. Key research has recognised the broader benefits of enterprise and entrepreneurship education, including that of developing graduate employability. Yet enterprise and entrepreneurship may not feel comfortable or relevant to students (EEUK, 2012; Henry, 2013). It has been identified that students can better relate to enterprise and entrepreneurship when it is contextualised in professions, sectors and communities of practice, moving away from a focus on venture creation and start up (Gibb, 2005). We argue that taking an approach which is explicitly based on value creation is a crucial driver of student engagement with enterprise and entrepreneurship education. This needs to be based in students’ individual values, embedded in their disciplines, and related to the communities of practice which as graduates they will go on to be part of. When grounded in the creation of value at an individual, disciplinary, and societal level, enterprise and entrepreneurship education can appeal to a wider constituency of students. In this paper, we discuss how value creation is understood in three diverse academic disciplines, Business, Biomedical Science and Music. Building on key research and drawing on our extensive practice as educators, we argue that explicitly foregrounding understandings of value within our different disciplinary contexts and developing appropriately contextualized, experiential forms of value creation-based pedagogy, is key to student engagement and enhances graduate employability.