在大数据分析实施案例研究中克服变革阻力

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2024-01-10 DOI:10.1177/20438869231226395

Firdous Mohd Farouk, Eu-Gene Siew, Siti Hawa Yusof

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引用次数: 0

摘要

BigBank 是马来西亚的一家大型商业银行。该银行的目标是实施大数据分析，以加强决策和改善客户服务。将大数据分析整合到银行现有的信息系统中，不仅需要专业的硬件、软件和数据处理技术，还需要对组织结构和流程进行重组。目前，银行正面临着各种挑战，尤其是员工的抵触情绪。为了解决这个问题，BigBank 引入了一个新的角色，即 "翻译"，作为分析 IT 团队和运营业务部门之间的中间人。在本案例研究中，学生将扮演 "翻译 "的角色，分析这些障碍，并提出战略解决方案。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Overcoming resistance to change in a big data analytics implementation case study

BigBank is a large commercial bank in Malaysia. The bank aims to implement big data analytics to enhance decision-making and improve customer services. Integrating big data analytics into the bank’s existing information systems not only requires specialized hardware, software, and data processing techniques but also a restructuring of the organization structure and processes. It is currently confronting challenges, particularly in terms of employee resistance. To tackle this issue, BigBank has introduced a new role known as “Translators,” who serve as intermediaries between the analytics IT team and operating business departments. In this case study, students will take on the role of Translators and analyze these obstacles while proposing strategic solutions.

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.