美国制造业企业研发、广告和出口的复杂相互作用:能力的不同影响

He-Boong Kwon, Jooh Lee, Ian Brennan
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引用次数: 0

摘要

目的本研究旨在探讨关键资源(即研究与开发(R&D)、广告和出口)在影响美国制造业企业绩效方面的动态相互作用。具体而言,作者研究了联合资源的动态影响,并根据企业能力预测了不同的影响尺度。本研究采用多元回归分析(MRA)-多层感知器(MLP)相结合的神经网络模型,研究了能力、资源和绩效之间复杂的相互联系。作为一种创新方法,MRA-MLP 模型研究了联合资源组合部署下能力的影响。研究结果本研究发现,联合资源和协同租金的影响并不一致,而是根据组合条件的不同而各具特色,并且企业能力进一步塑造了这一模式。因此,除了表明能力在一系列资源组合中的偶然性之外,研究结果还表明,管理者在适应性资源控制方面的先进性不仅仅是一种管理理念。原创性/价值本研究以基于资源的观点(RBV)和资源协调为理论基础,通过提出一个突出的分析流程,增进了对关键资源复杂互动关系的了解。实证设计描绘了整体的互动模式,增加了本研究在能力、资源和股东价值之间复杂的相互联系方面的独特性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Complex interplay of R&D, advertising and exports in USA manufacturing firms: differential effects of capabilities
PurposeThis study aims to explore the dynamic interplay of key resources (i.e. research and development (R&D), advertising and exports) in affecting the performance of USA manufacturing firms. Specifically, the authors examine the dynamic impact of joint resources and predict differential effect scales contingent on firm capabilities.Design/methodology/approachThis study presents a combined multiple regression analysis (MRA)-multilayer perceptron (MLP) neural network modeling and investigates the complex interlinkage of capabilities, resources and performance. As an innovative approach, the MRA-MLP model investigates the effect of capabilities under the combinatory deployment of joint resources.FindingsThis study finds that the impact of joint resources and synergistic rents is not uniform but rather distinctive according to the combinatory conditions and that the pattern is further shaped by firm capabilities. Accordingly, besides signifying the contingent aspect of capabilities across a range of resource combinations, the result also shows that managerial sophistication in adaptive resource control is more than a managerial ethos.Practical implicationsThe proposed analytic process provides scientific decision support tools with control mechanisms with respect to deploying multiple resources and setting actionable goals, thereby presenting pragmatic benchmarking options to industry managers.Originality/valueUsing the theoretical underpinnings of the resource-based view (RBV) and resource orchestration, this study advances knowledge about the complex interaction of key resources by presenting a salient analytic process. The empirical design, which portrays holistic interaction patterns, adds to the uniqueness of this study of the complex interlinkages between capabilities, resources and shareholder value.
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