根据干预阶梯评估 COVID-19 危机公关和健康成果

IF 2.6 3区 管理学 Q3 MANAGEMENT
Matthew Fifolt, Kathryn J. Corvey, J. Cameron Crosby, Rachael A. Lee, Greer A. Burkholder, Sarah Nafziger
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引用次数: 0

摘要

在紧急情况下,有效的健康传播至关重要。从 COVID-19 大流行一开始,阿拉巴马大学伯明翰分校(UAB)的官员们就发布了及时、透明、可信且与危机相称的健康公告。此外,每条公告都包含一条或多条信息,并根据干预阶梯的不同级别提供相应的指导。我们的团队根据 "干预阶梯 "的八个层次对信息进行了分析,并比较了伯明翰大学员工和美国阿拉巴马州居民的健康状况。结果表明,公告在提高人们对大流行病严重性的形势认识方面发挥了重要作用,并可能使阿拉伯银行大学社区更加遵守规定,住院率、疫苗接种率和死亡率的比较就证明了这一点。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Assessing COVID-19 crisis communication and health outcomes based on the Intervention Ladder

Effective health communication is critically important in times of emergency. From the outset of the COVID-19 pandemic, officials at the University of Alabama at Birmingham (UAB) delivered health announcements that were timely, transparent, trustworthy and proportional to the crisis. Moreover, each announcement contained one or more messages with guidance corresponding to varying levels of the Intervention Ladder. Our team analysed messages based on the eight levels of the Intervention Ladder and compared health outcomes between UAB employees and residents of Alabama, USA. Results suggested that announcements played an essential role in raising situational awareness about the severity of the pandemic and may have led to greater compliance by the UAB community, as demonstrated through comparative rates of hospitalisation, vaccination and mortality.

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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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