Matthew Fifolt, Kathryn J. Corvey, J. Cameron Crosby, Rachael A. Lee, Greer A. Burkholder, Sarah Nafziger
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Assessing COVID-19 crisis communication and health outcomes based on the Intervention Ladder
Effective health communication is critically important in times of emergency. From the outset of the COVID-19 pandemic, officials at the University of Alabama at Birmingham (UAB) delivered health announcements that were timely, transparent, trustworthy and proportional to the crisis. Moreover, each announcement contained one or more messages with guidance corresponding to varying levels of the Intervention Ladder. Our team analysed messages based on the eight levels of the Intervention Ladder and compared health outcomes between UAB employees and residents of Alabama, USA. Results suggested that announcements played an essential role in raising situational awareness about the severity of the pandemic and may have led to greater compliance by the UAB community, as demonstrated through comparative rates of hospitalisation, vaccination and mortality.
期刊介绍:
The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.