通过品牌风格进行竞争：解释产品设计风格策略的系统方法

IF 0.7 4区社会学 0 HUMANITIES, MULTIDISCIPLINARY

Fashion Practice-The Journal of Design Creative Process & the Fashion Industry Pub Date : 2024-01-11 DOI:10.1080/14606925.2023.2300860

Shoubhik Dutta Roy, Wricha Mishra

引用次数: 0

摘要

众所周知，销售消费品的品牌会在其产品组合中战略性地使用独特而一致的风格或设计语言，以传达其品牌标识和差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Competing through brand style: A systematic approach to explain style strategies in product design

Brands selling consumer products are known to strategically use a distinct and consistent style or design language across their portfolios, in order to communicate their brand identities and differ...

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来源期刊

Fashion Practice-The Journal of Design Creative Process & the Fashion Industry HUMANITIES, MULTIDISCIPLINARY-

CiteScore

2.20

自引率

9.10%

发文量

期刊介绍： Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.