Comparative advantage, specialized viticulture, and the economic development of Gallia Narbonensis

This paper explores the processes of specialized viticulture in the province of Gallia Narbonensis over the first three centuries CE and brings this evidence to bear on broader economic questions, particularly as they relate to the effects of connectivity and globalization on Roman economic development. Evidence from small farms to sprawling villas suggests that specialized production stretched across multiple strata of society in Narbonensis, from so-called peasants to the wealthiest elites. The existence of specialized agricultural production at the scale documented in Narbonensis required significant demand, well-connected and integrated markets, sustained trade, and an awareness of these economic factors by the residents of the province. The evidence presented here demonstrates that the residents of Narbonensis recognized that they were part of an economic environment in which high levels of connectivity and integrated markets allowed them to pursue more profitable production strategies and that they pursued these opportunities.