Netflix一次又一次利用数字技术颠覆娱乐市场

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2024-01-05 DOI:10.1177/20438869231226394

S. Juteau

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引用次数: 0

摘要

本案例研究重点关注 Netflix 的技术发展历程，强调其作为一家初创企业，通过精通技术的方法彻底改变了一个行业。直到 2023 年，Netflix 仍在不断创新。本案例深入探讨 Netflix 如何发展成为一家平台型企业，利用先进技术提升用户体验和商业模式。案例讨论了 Netflix 对云计算的使用，并对人工智能和区块链技术进行了阐述。本案例对于学习数字技术和商业视角课程的研究生或 MBA 学生尤其有用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Netflix: Disrupting the entertainment market with digital technologies, time and again

This case study focuses on Netflix’s technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix’s use of cloud computing and proposes elaboration on artificial intelligence and blockchain technologies. This case will be particularly useful for graduate and post-graduate students or MBA students in courses on digital technologies and business perspectives.

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.