{"title":"关于文化距离、网络口碑和感知风险在塑造高校学生目的地形象和未来旅行计划中的作用的研究","authors":"Xia Yang, Jihad Mohammad, Farzana Quoquab","doi":"10.1108/jtf-03-2023-0080","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to analyse the hypothesised relationships.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The results of this study found support for the positive effect of cultural distance and eWOM on destination image. Additionally, the mediating effect of destination image was also supported.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This research confirms the vital role of destination image as an antecedent of students' future intention to visit the destination. Moreover, this study contributes to marketing theory by predicting the critical drivers of higher education students' destination image and discussing their applications in the education sector.</p><!--/ Abstract__block -->","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":"28 1","pages":""},"PeriodicalIF":5.8000,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan\",\"authors\":\"Xia Yang, Jihad Mohammad, Farzana Quoquab\",\"doi\":\"10.1108/jtf-03-2023-0080\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to analyse the hypothesised relationships.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>The results of this study found support for the positive effect of cultural distance and eWOM on destination image. Additionally, the mediating effect of destination image was also supported.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>This research confirms the vital role of destination image as an antecedent of students' future intention to visit the destination. Moreover, this study contributes to marketing theory by predicting the critical drivers of higher education students' destination image and discussing their applications in the education sector.</p><!--/ Abstract__block -->\",\"PeriodicalId\":45881,\"journal\":{\"name\":\"Journal of Tourism Futures\",\"volume\":\"28 1\",\"pages\":\"\"},\"PeriodicalIF\":5.8000,\"publicationDate\":\"2024-01-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Tourism Futures\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/jtf-03-2023-0080\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism Futures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jtf-03-2023-0080","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
Purpose
This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions.
Design/methodology/approach
An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to analyse the hypothesised relationships.
Findings
The results of this study found support for the positive effect of cultural distance and eWOM on destination image. Additionally, the mediating effect of destination image was also supported.
Originality/value
This research confirms the vital role of destination image as an antecedent of students' future intention to visit the destination. Moreover, this study contributes to marketing theory by predicting the critical drivers of higher education students' destination image and discussing their applications in the education sector.
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