Language, Media and Ideology: A Critical Analysis of Pakistani Political Propaganda

This research investigates the ideological representations found in the video blogs of two Pakistani journalists, Imran Riaz Khan and Orya Maqbool Jan, and explores their influence on the audience. This study is exclusively qualitative in its approach. Potential ethical concerns are minimized as there are no personal interactions or sensitive information involved. The current research has clarified the ideological representations within the chosen video blogs by employing Fairclough's critical discourse analysis (CDA) framework. Extensive examination of the text, as well as targeted analysis of allusions to other texts and sociocultural aspects, has been conducted to ensure a comprehensive exploration of the topic. The analysis reveals that Imran Riaz Khan and Orya Maqbool Jan skillfully utilize a range of textual and stylistic methods in their vlogs to achieve a particular objective. They effectively meet the essential criteria for conveying a particular ideology. Using syntactic structure and repeated elements, their video blogs highlight the central topic of social and cultural inequity, particularly pertaining to racial bias and discrimination rooted in colour and belief.