通过动机机会能力法调查老年人旅行行为：显性消费和技术自我效能是调节因素

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-07-03 DOI:10.1080/10941665.2023.2264987

Noopur Saxena, Aanchal Aggarwal, N. Arora, Parul Manchanda

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引用次数: 0

摘要

ABSTRACT 为了理解激励和抑制老年人旅游行为的因素，以及 "有意识消费 "和 "技术效能 "的影响，本文建立了一个基于 "动机-机会-能力 "模型（MOA）的研究框架。研究收集了 374 名老年旅行者的数据，并使用智能 PLS 进行了分析。研究结果显示，旅行限制因素对动机和机会的影响显著。研究发现，技术效能（能力）调节了旅行意向与实际旅行行为之间的关系。显性消费调节了社会归属感、唤醒和意愿之间的关系。这项研究将有助于决策者制定旅游参与计划。

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Investigating senior travel behaviour through motivation opportunities ability approach: conspicuous consumption and technology self-efficacy as moderators

ABSTRACT To comprehend the factors that motivate and inhibit seniors’ travel behaviour, and the influence of “conscious consumption” and “technology efficacy”, a research framework is developed based on the Motivation-Opportunity-Ability model (MOA). Data was collected from 374 senior travelers and was analysed using smart PLS. The findings revealed the impact of motivators and opportunity which was measured by constraints to travelling was found to be significant. Technology efficacy (ability) was found to moderate the relationship between intentions and actual travel behaviour. Conspicuous consumption moderated the relationship between social affiliation, arousal, and intentions. This research will help policymakers create tourism involvement initiatives.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.